We take a youthful approach to modern beauty, while staying true to our backbone ideal – beauty is essential & should be accessible to everyone everywhere.
We aim to provide an extensive array of contemporary, professional product lines that offer both trendy and classic necessities. Our teams constantly analyze the latest trends from international beauty meccas such as South Korea and Japan, to source superior product development techniques – merging these innovations with our trademark NYC edge and market finesse.
The end result? Expertly designed, one-of-a-kind offerings that appeal to an incredibly wide range of consumers, and well-known retailers worldwide.